A Creative Cross Border Launch: A Case Study with Haus Laboratories by Lady Gaga

Now more than ever, we have seen the emergence of the global consumer culture where customers are no longer limiting their shopping to local retailers & marketplaces. Consumers are rapidly expanding their purchasing behavior both across borders & throughout many different online channels. This discussion will uncover both why & how Haus Laboratories by Lady Gaga chose to launch their product globally on day 1 and the types of results that they have seen in different markets. In this discussion with Molly Rosenman, Vice President of Digital at HAUS LABORATORIES and Rob Keve, CEO & Founder of Flow Commerce they cover;

• The "new norm" of consumer shopping behaviors
• Accelerating cross-border revenue without compromising shopping experiences
• The story of how & why Haus Labs by Lady Gaga launched as an international brand on day 1
• The pros & cons of going global5. Creating a localized digital experience