France: Market Guide to Cross-Border Best Practices
81% of French shoppers made a cross border purchase in 2021. This in-depth Market Guide highlights key findings around the expectations and behaviors of online consumers specific to France. For example, customer service expectations have drastically changed since the pandemic. French shoppers showed a decrease in preference for email and toll free numbers and an increase in live chat and messenger.
See the details of the above findings along with the following:
- Cross- Border Shopping Habits
- Barriers to Cross-Border Shopping
- Factors Influencing Online Shopping
- Shopping Cart Abandonment Patterns
- Marketing Channels
- Onsite Promotions
- Local Currency Display & Price Rounding
- Duties & Taxes Display
- Preferred Payment Methods
- Shipping Expectations
- Customer Service Expectations
- Localized Languages
- And Impact of the Pandemic
View PDF
